Drive traffic to your platform and boost subscriptions
Leverage Filmaster API · Enrich existing EPG · Real time capability · Open new marketing channes
Leverage Filmaster Technology
Convert Non-viewers into Viewers
80% of television viewers turn on their TVs without specific intent for what they want to watch. The term “channel-surfing” is a result of the fact that viewers are most often unaware of the content available to them. Simply put, viewers enjoy watching television, not surfing television. Filmaster provides modern user experience solutions to best navigate viewers around their personalized content:
- Use Filmaster recommendations to boost or enrich your existing EPG without an interface redesign.
- Filmaster channel-based recommendations provide real-time recommendations to your users immediately. Direct users to content from live TV, VOD, and external sources from your service.
- Filmaster is able to develop a recommendation interface where users can access their recommendations, favorites, etc. at any time.
Make an Impact on Subscribers
Filmaster recommendations are powerful sales tools that enable you to leverage existing sales channels and open new ones. Our recommendations will boost your subscription numbers and provide the analytics necessary to maximize the impact of your advertising campaigns.
- Use Filmaster recommendations to increase sales of channel bundles and packages by personalizing advertisements for each viewer.
- Use Filmaster recommendations off-screen in your newsletters, paper bills, and electronic correspondence to drive targeted advertisements.
- Use Filmaster recommendations to improve your current offers to existing customers by showing that your service is always personalized to their tastes.
Data is a Part of the Deal
Data is a part of Filmaster’s offer and is as important as the algorithms. It allows for instant recommendations (as a solution to the “cold start” problem) and unique features such as mood-based recommendations and innovative ways to present content. The data provided by Filmaster—movie and shows traits, information about viewers’ tastes, and interconnections between movies and shows—allows you to compute the personalized recommendations even without any initial data delivered by the customer.
Out of the Box and Running
The Filmaster SaaS model means the product is not only out of the box but actually is ready to use from day one. The customer takes control over different configurations (e.g. whether the algorithm should be more brave or more conservative). Also, the algorithm is modular, meaning its different parts can play more or less signiﬁcant role when used by different customers delivering the best user experience for their consumers.