Social experience
In mid-fifties television held regular service for slightly longer than two decades. With not more than 50% of households with TV sets, television was a truly social experience at that time. But even 16 years later, when the first man put his foot on the Moon, people still gathered to watch important and amusing moments among others.
Today you'll find more than one TV set in many houses. Each of them having access to hundreds of channels. TV is now more personal than ever before. Family members watch programs they find interesting, sitting comfortable on their couches, at kitchen tables, or staying in beds.
Hi-definition, high frequency, 3D flat panels replaced old, big tubes. But people's desire to participate in big moments and entartain together hasn't changed. First 3D footbal game transmision in 2010 gathered thousands sport fans in London's pubs.